Cookies are small, usually randomly encoded, text files that help you navigate through a website. They are generated on the sites that you visit as well as by third-parties that websites work with to manage key elements of their business (user functionality and advertising, for instance). In most cases they do not involve or use personal information in any way.
They are extensively used online and have become part of the fabric and make-up of what has made the internet work so effectively for consumers and businesses.
Based on the International Chamber of Commerce guide for cookie categories, Performance Cookies are used in Creditineurope.com:-
Advertising and targeting cookies are used in Creditineurope.com to deliver advertisements more relevant to you, but can also limit the number of times you see an advertisement, and be used to chart the effectiveness of an ad campaign by tracking users' clicks. They can also provide security in transactions. They are usually placed by third-party advertising networks with a website operator's permission, but can be placed by the operator themselves. They can remember that you have visited a website, and this information can be shared with other organisations, including other advertisers. They cannot determine who you are though, as the data collected is never linked to your profile.
- Web analytics - where the data collected is limited to the website operator's use only, for managing the performance and design of the site.
- Affiliate tracking - where the cookie is used to let affiliates know that a visitor to a site visited a partner site some time later and if that visit resulted in the use or purchase of a product or service, including details of the product and service purchased. Affiliate tracking cookies allow the affiliate to improve the effectiveness of their site.
- Error management - Measuring errors presented on a website, typically this will be to support service improvement or complaint management and will generally be closely linked with web analytics.
How to control cookies